DESIGN CHALLENGE: Over the top color, along with direct, clear messaging was the directive for this video. We designed it to be straight-forward and yet visually exciting. We determined early on that engaging transitions between chapters, color-explosive images, and the creative use of typography would contribute to reaching that goal for the client. We started the creative process with clear messaging embedded into the well crafted script. From there, we worked closely with the client through the use of storyboards, seeking approve to avoid costly changes later, and then, and only then, filming the hand-selected actor. Once these steps are taken, we moved onto the final production phase. The client was overwhelmingly pleased with the final product.
LOOK & FEEL: Loud, Outrageous, Stunning.