DESIGN CHALLENGE: The client determined that they wanted a horizontal layout. This created unique opportunities to showcase inventive layouts. We worked closely with the client to create icons that gave the end-user the ability to quickly assess the content subject matter on the page. With a lot of information required on each page we made the recommendation for a clean, contemporary layout to preserve readability. The client was as pleased to partner with us as we were with them on this benefit guide. Overall the guide served them well throughout the year.
LOOK & FEEL: Contemporary, Modern, Clean.
