DESIGN CHALLENGE: As a maker of high-end audio and computer equipment, Logitech wanted their benefits campaign to exude a cool, young, and cutting-edge vibe. The images and color scheme our design team created celebrates their culture and playfulness in the employee benefit guide. We were provided with amazing photography by the client and given the directive to protect white space within the design in order to allow images to come forward in the hierarchy of important elements on the page. Knowing this, we went into the design process with a commitment to address the client's needs and build upon them. The result was a vibrant, colorful, and "Level 10" exciting piece. Pops of orange call-out boxes, clean lines incorporated in all charts and graphs, and effective white-space were used throughout the guide and the various versions of it. Basically, the design team and the client thought this design completely rocked.
LOOK & FEEL: Loud, Hipster, Bold.
