DESIGN CHALLENGE: Animation has remained a great way to communicate a message. Having a campaign already in place with illustrations rather than photography...animation was the right decision for this client. We started the creative process with a clear message embedded into the well-crafted script. We looked to the illustrations themselves to select those best suited for this project. Next, we worked closely with the client through the use of storyboards, seeking approval to avoid costly changes later, then we were able to create the animation. Each step assured our success in providing each client with the concept they had envisioned. In this case, we provided the client with a exceptional piece that will engage their workforce and help them understand their employee benefits.
LOOK & FEEL: Fun, Informative, Good News