DESIGN CHALLENGE: Animation can often tell a story in a fun way that photography just can match. We wanted the story and information in this video to come across in a lighthearted manner. Throughout the video we used characters that were diverse and represented the employee population of the client. Having a captive audience is one thing, keeping them entertained is another. We were able to not only entertain them, but also provide critical information about their benefits in a highly unique and inventive way. Please note that we also incorporated Spanish subtitles.
LOOK & FEEL: Contemporary, Clean, Modern.