DESIGN CHALLENGE: Contemporary and a celebration of their employees. This was the directive that the client gave to the design team and we were able to provide a guide that did just that. Highly stylized, bold angles, colors that pop, and fonts that clearly reflect the overall brand helped meet this challenge. The cover design mirrors the logo within the photography. Inside the guide we were able to merger those dynamic angles with fun, joyful photography of employees. This created a unique and interesting take on a traditional layout. Callouts became a high-level design asset that played a major step in bringing the design together. The client was extremely pleased with the look and the way in which the employee photos were showcased throughout the guide.
LOOK & FEEL: Celebratory, Youthful, Dynamic.
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