DESIGN CHALLENGE: Attention. Attention! The client expressed that the goal of this poster was to grab attention. The use of red and bold letters in the headline hits the mark. You could see this one from across the room, and that is the point. Once that was taken care of, the secondary design decision was how to place the copy on the rest of the page. Creating a simple highly organized layout made sense and helped to keep this poster loud and easy to read at the same time.
LOOK & FEEL: Loud, Clean, Urgent
