DESIGN CHALLENGE: Who doesn't love the ocean and the taste of fish tacos? We sure do. This client, who is responsible for introducing fish tacos to the U.S., asked that we design a flyer that honored its brand traditions and the southern California surf culture from which it was born. The design team jumped in feet first to make sure the directive was met. On the front of the newsletter, we use the main branding image. Ultimately, we were able to deliver a product that fully communicated important enrollment dates. The client was very pleased with the flyers effectiveness.
LOOK & FEEL: Surf Culture, Southern California, Mexico.
