DESIGN CHALLENGE: This client presented the design team with a unique challenge; show this construction company's dynamic and cutting edge style. After receiving images from the client showing their hard-employees on location and in the field, we began to pour through the client's brand book. Having a well designed brand book allowed us to create unique angles and to utilize the color red. We were able to find a path to present back to the client a design and layout that shouted, "Cutting Edge!" Also important to note is that the design took the additional step of creating areas where the text wrapped along 45 degree angles, reinforcing the dynamic look and feel. The client was very satisfied with the end result. 
LOOK & FEEL: Masculine, Dynamic, Cutting Edge.
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