DESIGN CHALLENGE: Who doesn't love the ocean and the taste of fish tacos? We sure do. This client, who is responsible for introducing fish tacos to the U.S., asked that we design a guide that honored its brand guidelines. We were able to incorporate the southern California surf culture for which Rubio's is famous. The design team jumped in feet first...faster than any surfer hit the beach...making sure that the directive was met. Surf, sand, summer, and ocean images lead the way to visually communicate their style, along with large colorful headlines and callouts. Ultimately, we were able to delivery a book that fully communicates the lifestyle and culture of the brand. The client was very pleased and communicated back to us how well the book was received by their employees.
LOOK & FEEL: Surf Culture, Fresh, Beachy.
