DESIGN CHALLENGE: This client presented us with the idea for the overall campaign: Around the World Travel. We provided four illustrative style options which incorporated this theme. Once the design was selected, the team moved forward with the development of individual illustrations based on the destinations the client envisioned for the guide. Together with our writers, we came up with the tagline, "Traveling the World of Benefits," and created destinations to which our "Travelers" could visit. We presented layouts that are colorful, exciting, and instantly engaging. We then took the look and feel of the guide and rolled out an entire campaign, which includes a benefits guide, newsletter, animated video, poster, PowerPoint presentation, and brochure.
It's fair to say the campaign was world class and a huge hit with ACADIA's "World Travelers!"
LOOK & FEEL: Fun, Colorful, Engaging
BENEFITS GUIDE
Cover of the Benefits Guide
Opening spread of the Benefits Guide
Additional spread of the Benefits Guide
ANIMATED VIDEO
This is a cell from the animated video we created to highlight the benefits available to employees.
Open Enrollment Poster
Poster developed to make employees aware of upcoming Open Enrollment.
PowerPoint Template
PowerPoint presentation template.
Benefits at a Glance
Benefits at a Glance design and layout.
HSA Newsletter
Newsletter design and layout.