DESIGN CHALLENGE: Having a brand with beautiful photography is always a helpful starting point. However, with this client, the images we received were exceptional in quality and extremely elegant. Having such amazing assets to work with allowed us to create a design with one goal in mind--let these images clearly tell the story of the brand in all its elegant refinement. It proved challenging to narrow down the choices to determine which would work best. Along with the client, we achieved the perfect balance: bold and elegant. To continue this into the interior pages of the guide we chose an understated, clean, minimalistic layout. We deliberately chose to avoid all color on the page outside of the charts headers and few key highlights. This decision allowed the photos to be the star performers. Ultimately we delivered to this client a guide that highlights the high standards and commitment to excellence they have achieved for themselves. This resulted in a benefit guide that makes us all proud.
LOOK & FEEL: Elegant, Modern, Bright.
