DESIGN CHALLENGE: Fun doesn't begin to describe this project! The client presented us with the idea for the guide: Around the World Travel. We came back to them with 4 different illustrative style options. Once the selection was made, the design team developed individual illustrations based on the cities and destinations the client envisioned. Together with our writers, we incorporated the tagline, "Traveling the World of Benefits," and created destinations to which our "Travelers" could visit. We presented layouts that are colorful, exciting, and instantly engaging. It fair to say we met and exceeded the client's expectations in a fun and effective way.
LOOK & FEEL: Fun, Colorful, Engaging
