DESIGN CHALLENGE: Are you ready for some... Benefits? This poster had the main objective to stand out on a wall and give notice to all employees about mandatory open enrollment. Often it would be in visual competition with other messages in close location to its placement. Due to this simply fact, it made sense to visually scream out the message. Keeping the design in line with the area of business this client finds themselves in, sports equipment, the football image made perfect sense. The client loved the loud, attention grabbing image and the perfect placement of text on the poster. Touchdown!
LOOK & FEEL: Loud, Outrageous, Urgent
