DESIGN CHALLENGE: Fun doesn't begin to describe this project! The client presented us with the idea for the guide: Around the World Travel. We applied the tagline, "Traveling the World of Benefits" to incorporate this theme. Once the look of the guide and the illustrations had been selected, we were able to move on to other deliverables within the overall campaign. One of the requests was a "Benefits at a Glance" flyer that would be mailed out to individual employees. Here you can see how we were able to take what was a large amount of information, organize it, and create a visually appealing piece which is colorful, informative, and fun.
LOOK & FEEL: Fun, Colorful, Engaging
