DESIGN CHALLENGE: As one of the largest oil industry corporations in the country, this client presented us the challenge of designing a guide where machines, oil drills, and employees are cohesively viewed together in a contemporary design. Our team designed a stunningly beautiful cover and an engaging layout that honors the brand requirements, while showcasing NOV's extensive benefit offerings. We showcase dynamic, interesting photographic angles and incorporated large elements of red to highlight key components such as the Table of Contents. And finally, we designed tables that were easy to read to help employees understand and decipher complex information. Together, we were able to provide a guide that this client was proud to present to their employees.
LOOK & FEEL: Contemporary, Clean, Modern.
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