DESIGN CHALLENGE: From the very beginning, McAfee indicated their desire to have a guide with a contemporary look and feel. They also felt strongly that diversity should play an important role in the overall look and feel of the guide. The design team first looked to the client's brand book for color, layout, and typographical guidelines. They then moved forward with designing what was ultimately a fresh, contemporary, and well-received book. The color red and dynamic angles of the logo played a role in the guides overall look, along with the effective use of white space. Bringing these two factors together allowed the large amount of content to breathe easily for a very comfortable viewing experience by the end-user.
LOOK & FEEL: Contemporary, Modern, Clean
